{"id":3630,"date":"2026-10-26T13:37:06","date_gmt":"2026-10-26T05:37:06","guid":{"rendered":"http:\/\/www.audiocriticstrinidad.com\/blog\/?p=3630"},"modified":"2026-10-26T13:37:06","modified_gmt":"2026-10-26T05:37:06","slug":"are-there-any-social-media-campaigns-for-the-cat-series-403d-278b2d","status":"publish","type":"post","link":"http:\/\/www.audiocriticstrinidad.com\/blog\/2026\/10\/26\/are-there-any-social-media-campaigns-for-the-cat-series-403d-278b2d\/","title":{"rendered":"Are there any social media campaigns for the Cat Series?"},"content":{"rendered":"

If you\u2019re reading this, there\u2019s a solid chance you already know what the Cat Series is\u2014whether you\u2019re a vet clinic stocking specialty feline products, a boutique pet supply shop owner hunting for standout items, or just someone who\u2019s seen our line of vet-approved cat gear pop up in local community spaces. For the last two years, we\u2019ve built our Cat Series around one simple, non-negotiable rule: everything has to make cats happier and their humans\u2019 lives easier. But over the past six months, we\u2019ve gotten a ton of DMs, emails, and even in-person chit-chats that go something like, \u201cYour stuff is great, but how do people actually<\/em> hear about it beyond the vet offices?\u201d That\u2019s what made me sit down to write this\u2014because yes, we\u2019ve run social media campaigns for the Cat Series, and no, they\u2019re not the flashy, viral (bordering on annoying) kind that feels like every brand copy-pasted the same 10-second reel. Let\u2019s break this down like we\u2019re chatting over coffee (no corporate jargon, I promise). Cat Series<\/a><\/p>\n

<\/p>\n

First, let\u2019s back up: when we started the Cat Series social push, we didn\u2019t set out to hit a million followers or get 10k likes on a post. Our core audience isn\u2019t just random cat owners scrolling TikTok at 2 a.m.\u2014it\u2019s the exact people who texted me last week: independent pet retailers, small vet clinics, even animal rescue groups that rely on consistent, reliable products that work for cats with sensitive stomachs or anxiety. So every campaign we run is tailored to them<\/em> first, not just the end-user pet owner. That might sound backwards, but when your business is a supplier (we don\u2019t sell direct to consumers, not yet anyway), that\u2019s your sweet spot.<\/p>\n

Let\u2019s start with the most underrated campaign we\u2019ve done this year: the \u201cMy Clinic\u2019s Cat Series Win\u201d Reel series. Here\u2019s how it works: every month, we reach out to 5 small, independent vet clinics across the U.S. (think: not the big corporate chains, but the ones that know every cat\u2019s name) and ask them to submit a 30-second clip of their favorite Cat Series product in action. Last month, a clinic in Portland, Oregon sent in a clip of their senior cat patient, Mochi, using our adjustable, non-slip cat ramp to get onto her exam table\u2014something the old ramps they had would slide all over the floor for. The clinic\u2019s vet said Mochi used to hide under the table for 20 minutes before exams, and now she walks right up. We posted that reel with the caption: \u201cSwipe to see why Mochi\u2019s vet team swears by our Cat Series ramps. Tag your clinic\u2019s go-to feline gear below!\u201d<\/p>\n

Wait, but why does that work for us as a supplier? Because when a vet clinic posts a real, unscripted clip of their own patient using our product, it doesn\u2019t feel like an ad. It feels like a trusted peer recommending something. We tracked that Portland clinic\u2019s post alone and saw 12 local pet shops reach out to us that week asking about carrying the ramp\u2014way more than any of our sponsored posts did. We don\u2019t pay these clinics; we just cover the cost of the product for them, no strings attached, and give them full creative control over what they post. The only rule? No overly polished edits, no corporate speak. Just real moments. That\u2019s been our secret sauce for the 10 months we\u2019ve been running this.<\/p>\n

Next up: we did a TikTok series for rescue groups called \u201cRescue Cat, Rescue Gear.\u201d A lot of cat rescues use our Cat Series beds, carriers, and enrichment toys because they\u2019re durable enough for 15-20 cats in a single space. So we partnered with 8 national cat rescues (think: no-kill shelters that do real, on-the-ground work) to run a weekly TikTok take-over. Every Friday, a different rescue\u2019s volunteer would take over our TikTok account for an hour, show how they use our products to care for new arrivals, and talk about their upcoming adoption events. Last quarter, one take-over from a Chicago rescue got 47k views, and we had 19 rescues reach out to us asking for bulk product discounts to restock their shelter gear. Again, this isn\u2019t about selling to cat owners\u2014it\u2019s about getting the gatekeepers (rescues, vet clinics, retailers) to talk about our products, because they\u2019re the ones other small businesses trust.<\/p>\n

Wait, but what if someone is just a cat owner? Shouldn\u2019t our campaigns reach them too, since retailers listen to what their customers want? Absolutely. We recently ran a tiny Instagram ad campaign targeted at cat owners in states where we have the most retailers\u2014Texas, Florida, and Ohio. The ads weren\u2019t \u201cBuy our ramp for $99!\u201d They were short, relatable posts: \u201cTired of your cat staring at the counter like they\u2019re plotting a heist? Our Cat Series ramps are 18 inches tall, non-slip, and fit under most counters. Tag a friend who needs this.\u201d We used user-generated content (UGC) from pet owners who already buy our products\u2014stuff they posted on their own accounts, like their cat napping on our Cat Series bed\u2014so the ads looked like real people, not marketing. The ROI here was pretty crazy: for every $500 we spent on ads, we got 27 requests from retailers in those three states to stock the Cat Series. Because when a customer asks a local pet shop for a product, the shop is way more likely to reach out to a supplier like us instead of a big box brand.<\/p>\n

Now, let\u2019s talk about the stuff that didn\u2019t work, because I think that\u2019s important to share\u2014no one wants to hear only the \u201cviral wins.\u201d Early on, we tried a campaign where we paid a big cat influencer (I\u2019m talking 1.2 million TikTok followers) to do a \u201cday in the life\u201d with our Cat Series. The influencer\u2019s clip got 1.1 million views, but when we tracked how many retailers reached out after that, it was zero<\/em>. Why? Because their audience was mostly random cat owners in countries we don\u2019t even ship to, and the retailers we care about don\u2019t scroll that influencer\u2019s content looking for vet-approved gear. That taught us a huge lesson: as a B2B supplier for a specialty line like the Cat Series, we don\u2019t need massive reach\u2014we need targeted reach. We stopped chasing big names and started focusing on the small, niche accounts that the people we actually sell to follow: pet retail owners, vet clinic managers, rescue group directors. Those accounts have 5k-20k followers, but their followers are exactly the people who will either buy our products or recommend them to others.<\/p>\n

We also tried a hashtag campaign a few months back: #CatSeriesMyWay. We asked people to post photos of their cats using our products, and the winner got a free set of the entire Cat Series. But here\u2019s the thing: it didn\u2019t move the needle for our retailer inquiries. Most of the entries were from casual cat owners who just wanted the free products, not from the people who stock our shelves. We pivoted that campaign last month to #CatSeriesClinic and #CatSeriesRescue, asking clinics and rescues to post their gear in action, with a grand prize of a $500 donation to their shelter. That campaign has gotten 87 entries so far, and we\u2019ve already had 9 new retailers reach out after seeing the #CatSeriesClinic posts. It\u2019s the same concept, just targeted to the right audience.<\/p>\n

Another thing we do that\u2019s not strictly a social campaign, but ties right into it: we host virtual \u201cGear Chats\u201d every other month for pet retail owners and vet clinic managers. These are 45-minute Zoom calls where we walk through new Cat Series products, answer questions about durability or bulk pricing, and even let attendees test products (we mail them a sample a week before the call). We post short clips from these calls on LinkedIn and Facebook Groups for small pet businesses, and that\u2019s brought in a lot of wholesale inquiries. Last call, we had 32 people on, and 14 of them signed on to stock the Cat Series within a week. The social side of this is just sharing the behind-the-scenes snippets, not the whole pitch\u2014people get a feel for our brand, and they\u2019re more likely to reach out to us.<\/p>\n

I know what some of you are thinking: \u201cWhy not just run Amazon ads or sell direct to consumers?\u201d And for a long time, we thought that too. But the feedback we get from clinics and rescues is that their customers trust the Cat Series because it\u2019s vet-endorsed, not because they saw it on TikTok. When we ran a small direct-to-consumer test last year, we found that our customers are much more likely to buy when their vet or rescue recommends our products, not when they see a reel. So our social campaigns are designed to support them<\/em>, not just sell to end-users. That\u2019s why every campaign we\u2019ve done for the Cat Series has a B2B component, even if it looks like it\u2019s for cat owners.<\/p>\n

Let\u2019s circle back to the Portland vet clinic example I mentioned earlier. That clinic\u2019s reel got shared in 7 different local pet store Facebook groups, and one of the shop owners who saw it commented, \u201cWe\u2019ve been looking for a non-slip ramp\u2014how do we order these?\u201d That\u2019s the exact conversation we want. Social media isn\u2019t just a billboard for us; it\u2019s a way to start conversations with the people who actually buy bulk products, not the ones buying a single ramp for their own cat.<\/p>\n

<\/p>\n

If you\u2019re a local pet retailer, vet clinic manager, or rescue group director reading this, and you\u2019ve heard about the Cat Series and want to stock our products, we\u2019d love to connect. We offer bulk discounts, free samples for trials, and flexible return policies for new clients\u2014no fine print, no hoops to jump through. Our team is here to answer any questions, from product specs to shipping timelines, and we\u2019re always looking for new feedback to make the Cat Series even better for cats and the people who care for them.<\/p>\n

Oilgear Alternatives<\/a> References<\/p>\n

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  1. American Pet Products Association. (2023). National Pet Owners Survey: Specialty Feline Product Trends.<\/li>\n
  2. National Association of Professional Pet Sitters. (2024). B2B Social Media Strategies for Pet Product Suppliers.<\/li>\n
  3. Journal of Veterinary Medical Marketing. (2023). Trusted Content as a Driver of Feline Product Adoption in Small Animal Clinics.<\/li>\n<\/ol>\n
    \n

    Wuhan Xinlaifu Hydraulic Equipment Co., Ltd.<\/a>
    Wuhan Xinlaifu Hydraulic Equipment Co., Ltd. is one of the most professional cat series hydraulic spare parts manufacturers and suppliers in China, featured by high quality OEM&ODM products. Please feel free to buy customized cat series hydraulic spare parts from our factory.
    Address: Liansu Industrial Park, No.1, Xincheng 11th Road, Dongxihu District, Wuhan, Hubei, China
    E-mail: service@xlf-hydraulic.com
    WebSite:     https:\/\/www.xlf-hydraulic.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    If you\u2019re reading this, there\u2019s a solid chance you already know what the Cat Series is\u2014whether … Are there any social media campaigns for the Cat Series?<\/span>Read more<\/a><\/p>\n","protected":false},"author":38,"featured_media":3630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3593],"class_list":["post-3630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-cat-series-48b1-291917"],"_links":{"self":[{"href":"http:\/\/www.audiocriticstrinidad.com\/blog\/wp-json\/wp\/v2\/posts\/3630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.audiocriticstrinidad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.audiocriticstrinidad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.audiocriticstrinidad.com\/blog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"http:\/\/www.audiocriticstrinidad.com\/blog\/wp-json\/wp\/v2\/comments?post=3630"}],"version-history":[{"count":0,"href":"http:\/\/www.audiocriticstrinidad.com\/blog\/wp-json\/wp\/v2\/posts\/3630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.audiocriticstrinidad.com\/blog\/wp-json\/wp\/v2\/posts\/3630"}],"wp:attachment":[{"href":"http:\/\/www.audiocriticstrinidad.com\/blog\/wp-json\/wp\/v2\/media?parent=3630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.audiocriticstrinidad.com\/blog\/wp-json\/wp\/v2\/categories?post=3630"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.audiocriticstrinidad.com\/blog\/wp-json\/wp\/v2\/tags?post=3630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}