If you’re reading this, there’s a solid chance you already know what the Cat Series is—whether you’re a vet clinic stocking specialty feline products, a boutique pet supply shop owner hunting for standout items, or just someone who’s seen our line of vet-approved cat gear pop up in local community spaces. For the last two years, we’ve built our Cat Series around one simple, non-negotiable rule: everything has to make cats happier and their humans’ lives easier. But over the past six months, we’ve gotten a ton of DMs, emails, and even in-person chit-chats that go something like, “Your stuff is great, but how do people actually hear about it beyond the vet offices?” That’s what made me sit down to write this—because yes, we’ve run social media campaigns for the Cat Series, and no, they’re not the flashy, viral (bordering on annoying) kind that feels like every brand copy-pasted the same 10-second reel. Let’s break this down like we’re chatting over coffee (no corporate jargon, I promise). Cat Series
First, let’s back up: when we started the Cat Series social push, we didn’t set out to hit a million followers or get 10k likes on a post. Our core audience isn’t just random cat owners scrolling TikTok at 2 a.m.—it’s the exact people who texted me last week: independent pet retailers, small vet clinics, even animal rescue groups that rely on consistent, reliable products that work for cats with sensitive stomachs or anxiety. So every campaign we run is tailored to them first, not just the end-user pet owner. That might sound backwards, but when your business is a supplier (we don’t sell direct to consumers, not yet anyway), that’s your sweet spot.
Let’s start with the most underrated campaign we’ve done this year: the “My Clinic’s Cat Series Win” Reel series. Here’s how it works: every month, we reach out to 5 small, independent vet clinics across the U.S. (think: not the big corporate chains, but the ones that know every cat’s name) and ask them to submit a 30-second clip of their favorite Cat Series product in action. Last month, a clinic in Portland, Oregon sent in a clip of their senior cat patient, Mochi, using our adjustable, non-slip cat ramp to get onto her exam table—something the old ramps they had would slide all over the floor for. The clinic’s vet said Mochi used to hide under the table for 20 minutes before exams, and now she walks right up. We posted that reel with the caption: “Swipe to see why Mochi’s vet team swears by our Cat Series ramps. Tag your clinic’s go-to feline gear below!”
Wait, but why does that work for us as a supplier? Because when a vet clinic posts a real, unscripted clip of their own patient using our product, it doesn’t feel like an ad. It feels like a trusted peer recommending something. We tracked that Portland clinic’s post alone and saw 12 local pet shops reach out to us that week asking about carrying the ramp—way more than any of our sponsored posts did. We don’t pay these clinics; we just cover the cost of the product for them, no strings attached, and give them full creative control over what they post. The only rule? No overly polished edits, no corporate speak. Just real moments. That’s been our secret sauce for the 10 months we’ve been running this.
Next up: we did a TikTok series for rescue groups called “Rescue Cat, Rescue Gear.” A lot of cat rescues use our Cat Series beds, carriers, and enrichment toys because they’re durable enough for 15-20 cats in a single space. So we partnered with 8 national cat rescues (think: no-kill shelters that do real, on-the-ground work) to run a weekly TikTok take-over. Every Friday, a different rescue’s volunteer would take over our TikTok account for an hour, show how they use our products to care for new arrivals, and talk about their upcoming adoption events. Last quarter, one take-over from a Chicago rescue got 47k views, and we had 19 rescues reach out to us asking for bulk product discounts to restock their shelter gear. Again, this isn’t about selling to cat owners—it’s about getting the gatekeepers (rescues, vet clinics, retailers) to talk about our products, because they’re the ones other small businesses trust.
Wait, but what if someone is just a cat owner? Shouldn’t our campaigns reach them too, since retailers listen to what their customers want? Absolutely. We recently ran a tiny Instagram ad campaign targeted at cat owners in states where we have the most retailers—Texas, Florida, and Ohio. The ads weren’t “Buy our ramp for $99!” They were short, relatable posts: “Tired of your cat staring at the counter like they’re plotting a heist? Our Cat Series ramps are 18 inches tall, non-slip, and fit under most counters. Tag a friend who needs this.” We used user-generated content (UGC) from pet owners who already buy our products—stuff they posted on their own accounts, like their cat napping on our Cat Series bed—so the ads looked like real people, not marketing. The ROI here was pretty crazy: for every $500 we spent on ads, we got 27 requests from retailers in those three states to stock the Cat Series. Because when a customer asks a local pet shop for a product, the shop is way more likely to reach out to a supplier like us instead of a big box brand.
Now, let’s talk about the stuff that didn’t work, because I think that’s important to share—no one wants to hear only the “viral wins.” Early on, we tried a campaign where we paid a big cat influencer (I’m talking 1.2 million TikTok followers) to do a “day in the life” with our Cat Series. The influencer’s clip got 1.1 million views, but when we tracked how many retailers reached out after that, it was zero. Why? Because their audience was mostly random cat owners in countries we don’t even ship to, and the retailers we care about don’t scroll that influencer’s content looking for vet-approved gear. That taught us a huge lesson: as a B2B supplier for a specialty line like the Cat Series, we don’t need massive reach—we need targeted reach. We stopped chasing big names and started focusing on the small, niche accounts that the people we actually sell to follow: pet retail owners, vet clinic managers, rescue group directors. Those accounts have 5k-20k followers, but their followers are exactly the people who will either buy our products or recommend them to others.
We also tried a hashtag campaign a few months back: #CatSeriesMyWay. We asked people to post photos of their cats using our products, and the winner got a free set of the entire Cat Series. But here’s the thing: it didn’t move the needle for our retailer inquiries. Most of the entries were from casual cat owners who just wanted the free products, not from the people who stock our shelves. We pivoted that campaign last month to #CatSeriesClinic and #CatSeriesRescue, asking clinics and rescues to post their gear in action, with a grand prize of a $500 donation to their shelter. That campaign has gotten 87 entries so far, and we’ve already had 9 new retailers reach out after seeing the #CatSeriesClinic posts. It’s the same concept, just targeted to the right audience.
Another thing we do that’s not strictly a social campaign, but ties right into it: we host virtual “Gear Chats” every other month for pet retail owners and vet clinic managers. These are 45-minute Zoom calls where we walk through new Cat Series products, answer questions about durability or bulk pricing, and even let attendees test products (we mail them a sample a week before the call). We post short clips from these calls on LinkedIn and Facebook Groups for small pet businesses, and that’s brought in a lot of wholesale inquiries. Last call, we had 32 people on, and 14 of them signed on to stock the Cat Series within a week. The social side of this is just sharing the behind-the-scenes snippets, not the whole pitch—people get a feel for our brand, and they’re more likely to reach out to us.
I know what some of you are thinking: “Why not just run Amazon ads or sell direct to consumers?” And for a long time, we thought that too. But the feedback we get from clinics and rescues is that their customers trust the Cat Series because it’s vet-endorsed, not because they saw it on TikTok. When we ran a small direct-to-consumer test last year, we found that our customers are much more likely to buy when their vet or rescue recommends our products, not when they see a reel. So our social campaigns are designed to support them, not just sell to end-users. That’s why every campaign we’ve done for the Cat Series has a B2B component, even if it looks like it’s for cat owners.
Let’s circle back to the Portland vet clinic example I mentioned earlier. That clinic’s reel got shared in 7 different local pet store Facebook groups, and one of the shop owners who saw it commented, “We’ve been looking for a non-slip ramp—how do we order these?” That’s the exact conversation we want. Social media isn’t just a billboard for us; it’s a way to start conversations with the people who actually buy bulk products, not the ones buying a single ramp for their own cat.
If you’re a local pet retailer, vet clinic manager, or rescue group director reading this, and you’ve heard about the Cat Series and want to stock our products, we’d love to connect. We offer bulk discounts, free samples for trials, and flexible return policies for new clients—no fine print, no hoops to jump through. Our team is here to answer any questions, from product specs to shipping timelines, and we’re always looking for new feedback to make the Cat Series even better for cats and the people who care for them.
Oilgear Alternatives References
- American Pet Products Association. (2023). National Pet Owners Survey: Specialty Feline Product Trends.
- National Association of Professional Pet Sitters. (2024). B2B Social Media Strategies for Pet Product Suppliers.
- Journal of Veterinary Medical Marketing. (2023). Trusted Content as a Driver of Feline Product Adoption in Small Animal Clinics.
Wuhan Xinlaifu Hydraulic Equipment Co., Ltd.
Wuhan Xinlaifu Hydraulic Equipment Co., Ltd. is one of the most professional cat series hydraulic spare parts manufacturers and suppliers in China, featured by high quality OEM&ODM products. Please feel free to buy customized cat series hydraulic spare parts from our factory.
Address: Liansu Industrial Park, No.1, Xincheng 11th Road, Dongxihu District, Wuhan, Hubei, China
E-mail: service@xlf-hydraulic.com
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